Car designers have their own following in the business. They are the stars and darlings of the industry. They have ups and downs, like anyone else; they also shine in their chosen disciplines. The training they have in engineering is a perfect platform for instructional design and technology. There are many designers out there, but 5 stand out from the crowd.
Ian Callum: Always a Jaguar enthusiast, Callum came into the Auto spotlight with the premiere of the Aston Martin DB7. His personal style can be seen in the 2001 Vanquish. His hallmark haunches and muscular lines are felt throughout the Aston line. Although he moved to Jaguar in 1999 he heritage with Aston Martin was a timeless impact.
Frank Stephenson: Probably one of the least known designers in America, Stephenson is not overlooked on the international stage. Based in Europe for many years Stephenson has worked for Ford, BMW and even Ferrari, until he signed on with Fiat. His work is legendary. Designing two of the world’s most innovative autos, Stephenson can be said to have fostered instructional design and technology. His development of the Mini for BMW and later the Fiat 500 has landed him in the thick of auto world controversy.
Luc Donckerwolcke: Although he no longer works for Lamborghini, Donckerwolcke produced the two most memorable designs, the Murcielago and Gallardo. With hard lines, that allow the overall design to pinpoint Lamborghini style immediately, the cars are exactly what the new millennium asked for. His instructional design and technology background really shows through. Donckerwolcke delivers spectacular results without relying on retro designs that had already been used. With the Frankfurt shows revealing a lackluster and bit overwrought Reventon the two Lamborghini are a hard act to follow.
Simon Cox: Cox made a reputation with his quirky design of the Isuzu Vehicross, a concept that was put into production with hardly any changes. He signed on at GM, where management set him up with a European studio. There he worked on the Cadillac Cien, a concept that brought to the forefront of the auto industry a style known as “Art and Science.” There are some drawbacks to Cox’s style on the production line, but the new Cadillac CTS seems to be a real “Art and Science,” car. There is a rumor that Cox is working on a Cadillac sports car.
Walter de’Silva: De’Silva started his career in Fiat. Having been born in Italy, it seemed to be a natural progression. He made a reputation at Alfa Romeo in the 1990’s with designs like the Nuvola concept. VW head Ferdinand Piech asked de’Silva to head up the company’s Spanish brand, Seat, and then moved to Audi, where he designed innovative feature now used in all Audi’s. Just this year he has moved to head all of VW’s designs.
These designers are utilizing their instructional design and technology at all of their companies.
With the advent of Hybrid cars, these noteworthy designers have their work cut out for them.